Cool Beer

brand & visual identity

cool beer

Cool Beer was a complete brand redesign of an established product. The objective was to refresh the visual identity while maintaining brand recognition.

We refined the logotype, simplified the graphic elements, and introduced a stronger typographic hierarchy to improve shelf visibility. The updated color palette and label system were developed to create a cleaner and more contemporary appearance.

The result is a streamlined brand identity that strengthens presence in retail environments while preserving the product’s core character.