For Living Room: Eat, Drink, Relax, we developed a complete brand identity built around the idea of comfort and familiarity. The concept treats the venue as an extension of a personal living space rather than a conventional hospitality setting.

A defining element of the project is the menu system, designed as a collection of book-style volumes integrated into the interior. Guests select them as they would pick a book from a shelf, reinforcing the home-like atmosphere. Playful titles such as “Lord of the Onion Rings” and “Game of Scones” add character while maintaining a cohesive visual language.

From the logotype to printed materials, every element supports a relaxed and approachable identity aligned with the spirit of the space.