Shishaj Se was a youth awareness campaign encouraging young people to participate in elections and actively shape their future. Built around the metaphor of being “sheared,” the campaign warned against passive behavior and blind conformity.

We developed a 2D animated video using bold, simplified characters and symbolic visuals to communicate a clear message: don’t be a sheep for shearing. Instead, understand your rights, define your direction, ask for advice, and recognize your power to choose.